New "Haagen-Dazs loves the Honey Bees" campaign and website

Last week Mike brought some ice cream home from the shops. We only eat Bryers and Haagen-Dazs, and only the flavors they create that do not contain those various gums and thickeners. But this still leaves a lot of wonderful choices to enjoy from these two brands.

On the side of one of his cartons was a heart bearing wings, and covered in black and yellow stripes. That's where we first learned about the Haagen-Dazs campaign Help the Honey Bees

Please go to their delightful website! It's visually beautiful; it's a lot of interactive fun; it's informative. I just love the site and listening to the soundtrack of birds gently singing while everything outside my window is covered with snow and ice. If you have children, the site will be a perfect way to introduce them to the world of honey bees.

Honey bee populations are disappearing, endangering the all-natural foods they help pollinate-- an amazing one-third of all the food we eat. Join Häagen-Dazs ice cream in spreading awareness about the honey bee issue and finding a way to help them thrive...

...We're learning a lot about bees, but we're ice cream makers, not entomologists. That's why we've created the Haagen-Dazs Ice Cream Bee Board--a group of leading bee researchers and beekeepers who can provide us with insights on the honey bee issue.

Bee Board Members:

Robert Berghage, Ph.D., Pennsylvania State University

Sue Cobey, University of California at Davis

Diana Cox-Foster, Ph.D., Pennsylvania State University

Eric Mussen, Ph.D., University of California at Davis

Michael Parrella, Ph.D., University of California at Davis

Dennis Van Engelsdorp, Pennsylvania State University

Randy Oliver, Beekeeping Expert and Teacher

David Hackenberg, Bee Expert and Owner of Hackenberg Apiaries

...Giving back has never been so delicious!

See it for yourself.  Make and email a bee to your friends. Buy a tee shirt. Have fun.